I’ll be honest with you. There’s something I wrestle with as the owner of a wellbeing brand.
The word “wellbeing” has been stretched so thin it barely means anything anymore. It’s on protein bars and gym memberships and apps and supplements and, yes, candles. We’ve turned the most human of needs—the need to feel okay, to feel like ourselves, to feel at home in our own lives—into a shopping list.
And I find that quietly heartbreaking.
The Truth About the Wellness Industry and "Self-Care"
We are told, constantly, that the answer is somewhere outside of us. That if we just find the right ritual, the right routine, the right product, we’ll arrive somewhere better. The wellness industry is built on that premise. I am, technically, part of that industry.
But I don’t actually believe it.
What I believe—what I’ve come to understand through founding Wizard & Grace, through the hard years that preceded it, through the allergy that made me stop and rebuild from scratch—is that the only real source of wellbeing is the person looking back at you in the mirror. That’s it. That’s the whole thing.
How Essential Oils Interact with the Nervous System
So where does that leave a brand that makes essential oil candles and pulse point oils?
I choose my ingredients with obsessive care. Our candles smell beautiful because they are crafted with pure, therapeutic-grade essential oils. From a biological perspective, these botanicals do interact with your nervous system in ways that are real and measurable. That part is true.
But they don’t "fix" anything. They don’t heal anything. What they do—if they do anything—is create a small pause. A breath. A moment where the noise drops just enough for you to hear yourself again.
Using Aromatherapy as a Tool for Mindfulness
That’s what I want Wizard & Grace to be. Not a solution. Not a fix. Just a small, quiet nudge toward the version of you that is already there—a little softer, a little more accepting, a little more at ease.
If you light one of our candles tonight, I don’t want you to think of it as "self-care" in the commercial sense. I want you to think of it as a signal to yourself—a small, quiet act that says: I’m here. I’m paying attention. I matter to myself.
The scent will do what it does. But you’ll do the rest. You always did.
Ready to signal to yourself that you’re paying attention? Choose a scent that grounds you. Explore our 100% natural wax and botanical oils here.
