Tell the story of why you started, but lead with how this benefits the customer! This will help your customers to connect with you :)

For example: We started Boho Dreams as we wanted to reate a store that stocked the most unique bohemian styles - so that our customers always know they'll find something just for them.

All items are ethically sourced, and packed in sustainable ackaging, so in your quest for spiritual wellbeing you are safe in the knowledge that you are also looking after our planet.